Business of Software Conference 2008

Excerpts from lecture by Jason Fried, 37 Signals (the Back Pack guy)

• Maintain "momentum"... do small projects
• Build the "real" thing (UI)... avoid abstraction (unwanted documentation)
• Do what works now! Optimize for now... No decision is permanent
• Avoid words like - Need, Can't, Easy, Everyone, Nobody
• Have Uninterrupted stretch of time for productive work
• Focus on what is NOT going to change - Speed, Simplicity, Clarity, Ease of use, Reliability, Uptime
• Keep questioning... always and all sorts
• Focus on "easy" ones "first"